Maximizing Brewery Taproom Profits

Craft brewing is a challenging industry to be in right now. With limited distributor shelf space and fewer accounts taking your draft lines, selling more beer is difficult. Better utilization of your taprooms may be the best way to grow sales. A taproom can offer so much potential for growth and profit margins. Take advantage of these methods to help you increase taproom profits through what may be your best avenue to do so.

The Breakdown

First, it is helpful to categories the areas that produce the most revenue through the taproom. The areas of that impact revenue include the number of customers that visit, how much they spend when they visit, and how often they spend. Keep these factors in mind when considering how to maximize your profits. Taproom profits come from a wide range of services and products such as draft beer, growlers, canned and bottled beer to go, merchandise, events, and sponsorships, just to name a few. Consider using beer releases only offered at the taproom, offering a special, more convenient package, or partnering with a local business for an event at your taproom. The goal is to get more traffic and, as a result, get more sales.

Leverage your Loyal Customers

The best way to grow taproom sales is with current customers. Zoning in on the customer base you already have is a much easier method than finding new ones. How well are you keeping in touch with your customers? What do they like? Do they tend to purchase more draft beer than packaged beer.? Are they more into growlers than merchandise? Is there much interest in brewery events? These are all crucial things to pay attention to. If your customers feel like they are heard and understood, that will go such a long way, and they are much more likely to keep coming back. It is worth your efforts to make them want to spend more time at your brewery.

Use Data

You can better maximize brewery taproom profits by knowing your customers and how to get their attention. What is your target audience's age, demographic, gender? What are their interests? Do they spend a lot of time online? Utilize a POS system to collect data and determine how it relates to sales activity. The more you learn about this, the more you can fine-tune your marketing strategies and increase revenue. Three is no shame in using data to attract customers. Sometimes things do not go as planned. Your NJ brewery insurance will have your back when you need it the most.

The Power of the Internet 

As you likely already know, Amazon is a significant threat to the brewery industry, so why not utilize their model for taproom sales? Perhaps there already is an e-commerce platform on your website where customers can purchase from directly. However, this is not the case for many craft breweries. Including e-commerce functionality in your website is a huge opportunity where orders can be placed, filled, and shipped. Your taproom can sell many of the same things online as done in person, such as swag, clothing, gift cards, and even event tickets.

About David G. Sayles Insurance Services

At David G. Sayles Insurance Services, we help our clients decide which of these options is best for them based on their current situation and risk factors.  Contact us at 1-855-977-1842 or insureme@dsayles.mysites.io for a consultation!